September
knocks on our doors and I can't help talking about a Mexican subject. This is a
piece that I've been meaning to write for a long time, to explain a topic that
can be found in every tourism site for Mexico. I'm talking about Mexico's
Magical Towns.
"Pueblos
Mágicos" (Magical Towns) is a program created by SECTUR (Mexico's
Department of Tourism) in 2001, with the help of the local and state governments,
in order to promote the culture, history and natural beauty of several small
cities and towns around Mexico.
One of
the main goals of the program is to highlight the tourist value of
certain places in the country. This way, the Mexican government is trying to
improve the tourism offer, making it original, innovative and able
to fulfill the needs of the market.
At the
moment, Mexico has 56 Pueblos Mágicos located in 28 states. Each one of them
represents the soul and culture of its population, enhancing their
symbols, legends, history, significal events, daily life and, generally
speaking, their MAGIC.
All the
towns in Mexico can apply to become a Pueblo Mágico. If any place wishes to be part of
the program, it has to fulfill certain characteristics which have to be
evaluated by SECTUR. An annual evaluation takes place each year so the places
can keep their status of magical towns.
Michoacán, the state where I live, has 5 Pueblos
Mágicos: Patzcuaro, Santa
Clara del Cobre, Cuitzeo, Tlalpujahua and Angangueo.
If you
want to learn more and see the complete list of Pueblos Mágicos, you can go to www.sectur.gob.mx.
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